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SYLLABUS For NET

Subject : Management Code No. : 17

Unit – I Management Functions and Concepts

1. Management – Concept, Process, Theories and Approaches, Management Roles and Skills
2. Functions – Planning, Organizing, Staffing, Coordinating and Controlling.
3. Communication – Types, Process and Barriers.
4. Decision Making – Concept, Process, Techniques and Tools
5. Organisation Structure and Design – Types, Authority, Responsibility,
6. Centralisation, Decentralisation and Span of Control
7. Managerial Economics – Concept & Importance
8. Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting
9. Market Structures – Market Classification & Price Determination
10. National Income – Concept, Types and Measurement
11. Inflation – Concept, Types and Measurement
12. Business Ethics & CSR
13. Ethical Issues & Dilemma
14. Corporate Governance
15. Value Based Organisation

Unit – II  Organisational Behaviour

1. Organisational Behaviour – Significance & Theories
2. Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation
3. Group Behaviour – Team Building, Leadership, Group Dynamics
4. Interpersonal Behaviour & Transactional Analysis
5. Organizational Culture & Climate
6. Work Force Diversity & Cross Culture Organisational Behaviour
7. Emotions and Stress Management
8. Organisational Justice and Whistle Blowing
9. Human Resource Management – Concept, Perspectives, Influences and
10. Recent Trends
11. Human Resource Planning, Recruitment and Selection, Induction, Training
12. and Development
13. Job Analysis, Job Evaluation and Compensation Management

Unit – III  Human Resource Management

1. Strategic Role of Human Resource Management
2. Competency Mapping & Balanced Scoreboard
3. Career Planning and Development
4. Performance Management and Appraisal
5. Organization Development, Change & OD Interventions
6. Talent Management & Skill Development
7. Employee Engagement & Work Life BalanceIndustrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
8. Trade Union & Collective Bargaining
9. International Human Resource Management – HR Challenge of International Business
10. Green HRM

Unit– IV  Accounting & Financial Management

1. Accounting Principles and Standards, Preparation of Financial Statements
2. Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow
3. Analysis, DuPont Analysis
4. Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis
5. Standard Costing & Variance Analysis
6. Financial Management, Concept & Functions
7. Capital Structure – Theories, Cost of Capital, Sources and Finance
8. Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
9. Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.

Unit –V Capital Budgeting 

1. Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns;
2. Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainly Analysis
3. Dividend – Theories and Determination
4. Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover
5. Portfolio Management – CAPM, APT
6. Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
7. Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
8. International Financial Management, Foreign exchange market

Unit - VI Strategic Management

1. Strategic Management – Concept, Process, Decision & Types
2. Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis
3. Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
4. Strategy Implementation – Challenges of Change, Developing Programs
5. Mckinsey 7s Framework
6. Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
7. Market Segmentation, Positioning and Targeting
8. Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies
9. Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion

Unit –VII  Brand Management & Marketing

1. Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
2. Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty
3. Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal SellingService Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms
4. Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
5. Retail Marketing – Recent Trends in India, Types of Retail Outlets.
6. Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing
7. International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets

Unit –VIII  Management Statistics

1. Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential
2. Data Collection & Questionnaire Design
3. Sampling – Concept, Process and Techniques
4. Hypothesis Testing – Procedure; T, Z, F, Chi-square tests
5. Correlation and Regression Analysis
6. Operations Management – Role and Scope
7. Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process
8. Enterprise Resource Planning – ERP Modules, ERP implementation
9. Scheduling; Loading, Sequencing and Monitoring
10. Quality Management and Statistical Quality Control, Quality Circles, Total Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
11. Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

Unit –IX  International Business 

1. International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment
2. Foreign Direct Investment – Benefits and Costs
3. Multilateral regulation of Trade and Investment under WTO
4. International Trade Procedures and Documentation; EXIM Policies
5. Role of International Financial Institutions – IMF and World Bank
6. Information Technology – Use of Computers in Management Applications; MIS,DSS
7. Artificial Intelligence and Big Data
8. Data Warehousing, Data Mining and Knowledge Management – Concepts
9. Managing Technological Change

Unit – X Entrepreneurship

1. Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies
2. Intrapreneurship – Concept and Process
3. Women Entrepreneurship and Rural Entrepreneurship
4. Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
5. Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis
6. Micro and Small Scale Industries in India; Role of Government in Promoting SSI
7. Sickness in Small Industries – Reasons and Rehabilitation
8. Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.

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