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Index
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Chapter 1 : Introduction to Consumer Behavior
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Chapter 2 : Psychological Influences
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Chapter 3 : Social Influences on Consumer Behavior
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Chapter 4 : Consumer Decision-Making Process
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Chapter 5 : Consumer Research Methods
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Chapter 6 : Segmentation, Targeting, and Positioning
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Chapter 7 : Consumer Behavior in Different Contexts
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Chapter 8 : Marketing Strategies and Consumer Behavior
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Chapter 9 : Emerging Trends in Consumer Behavior
